India’s booming property market is drawing millions of middle-class buyers, but according to renowned real estate advisor Aishwarya Shri Kapoor, many are making costly mistakes. Rather than building wealth, she says they are “purchasing liabilities” by holding properties too long and ignoring proven strategies for accelerating returns.
Kapoor warns that the traditional mindset of “buy and hold until possession” can leave buyers with dead capital for years. She explains that high upfront costs such as stamp duty, GST, and registration fees can lock away ₹50 lakh or more on a ₹2 crore property before any returns are seen.
The Four-Step Value Migration Model
Kapoor encourages investors to adopt her Value Migration Model to maximize returns:
- Enter Early: Invest during launch when prices are around ₹12,000–₹14,000 per sq. ft.
- Exit Fast: Sell once prices rise to ₹18,000–₹20,000 before saturation sets in.
- Reinvest Smart: Move gains into commercial assets, branded residences, or structured floors.
- Repeat: Rotate every 2–3 years to maintain IRRs of 25% or higher.
“India’s real estate does not reward ownership, it rewards velocity,” she said, citing early investors in DLF projects who booked ₹3–4 crore profits before taking possession, while late buyers are still waiting for returns.
Why It Matters for Pune’s Buyers
Kapoor’s advice is particularly relevant for Pune’s emerging hubs like Tathawade, Baner, and Wakad, which are seeing steady appreciation and strong rental demand.
One example is Miracle Group’s Imperio Towers in Tathawade, strategically located near Metro Phase 2 corridors and IT parks. With its 2 & 3 BHK homes designed for capital growth and rental yields, Imperio Towers aligns closely with Kapoor’s investment model, making it a compelling option for buyers focused on wealth creation.
