Pune’s housing market is undergoing a major transformation as demand for compact homes, particularly 1 BHK units, has hit an all-time low. According to the latest data, only 8–9% of new residential launches in the first half of 2025 were 1 BHKs, a steep drop from nearly 48% in 2017–18.
This shift highlights a growing trend: homebuyers are now prioritizing larger living spaces, especially in the post-pandemic era where remote work, lifestyle flexibility, and long-term planning have become top priorities.
Key Drivers Behind the Shift:
- Growing preference for 2 & 3 BHK homes among both first-time buyers and upgraders
- Lifestyle-driven demand for more space, balconies, home offices, and amenity-rich communities
- Rising household incomes and access to flexible home loan options
- Developers pivoting to premium and mid-segment offerings with better margins
Changing Market Dynamics:
- 2 BHKs now make up ~48% of new launches
- 3 BHKs account for ~32%, a strong jump from earlier years
- Average apartment size in Pune has increased by nearly 25%, now averaging 1,210 sq. ft.
- Ticket sizes are up by 79% since 2021, reaching ₹82 lakh on average
What This Means for Buyers & Developers:
- End buyers are increasingly prioritizing space, including separate work-from-home areas and family amenities.
- Developers are pivoting to larger units offering higher margins, reflecting changing demand patterns.
- 1 BHK units now serve a niche segment, fewer launches, more affordability-focused micro-blocks.
Market Outlook:
Experts believe the share of 1 BHK homes will remain below 10% for the foreseeable future. However, to cater to affordability-conscious buyers while still meeting expectations for space, developers may increasingly offer spacious 2 BHKs with larger carpet areas as a balanced alternative.
Final Insight:
Pune’s housing market is clearly moving toward spacious living. The era of mass-market 1 BHK units might be over, as fresh demand steers the city toward mid-to-large-sized homes. Projects like Imperio Towers in Tathawade are perfectly aligned with this shift, offering thoughtfully designed 2 & 3 BHK residences that cater to evolving lifestyle needs. This growing preference for larger, future-ready homes is shaping the next wave of residential offerings and long-term investment potential across the region.